Email Overhaul: AUC

When I began working with AUC, their email program was just weekly “blasts” out to their list and the same hero shot every every time. After I overhauled their email program by creating a lifecycle-based semester-long campaign and refreshing the creative, open rates and click-through rates increased, and overall engagement went up. Although AUC did not have automation capability, I was able to better align the email marketing program to customer interests and needs.