Passion for Progress: Ross Vet Email Development and Automation
When I was brought on as Web Designer, Ross Vet did not have an email marketing program separate from Ross Med. After working to discover and clarify the brand, I was able to develop a unique email campaign strategy for Ross Vet based on the customer lifecycle, and customer feedback about what information was missing from our messaging.
After designing and developing the original events, application, and app fee waiver campaigns for Ross Vet as Web Designer, the organization brought on Pardot for marketing automation. As Sr. Creative Digital Marketing Specialist, I implemented and developed Pardot marketing automation and created a true engagement program, and developed the overall email marketing strategy for Ross Vet.
I created multiple engagement programs based on customer lifecycle, age, interest, and other data. Additionally, I developed an event email strategy and calendar. I designed and developed a library of branded assets (including infographics, hero images, illustrations, and HTML templates), and consulted on content.